OpenAI: Embracing Startup Tactics in a Mature Market

As a stakeholder in OpenAI’s offerings, I have some thoughts regarding the company’s current operational approach. It sometimes seems as if OpenAI is running its business like an emerging startup rather than an established multi-billion dollar entity. This tendency can feel perplexing and even frustrating.

For instance, the use of waitlists and cryptic tweets from the CEO on social media platforms create an atmosphere more aligned with early-stage startups than a company valued at close to $100 billion. While these strategies may be effective for businesses that are still building their customer base and brand recognition, they can come off as unprofessional for a company of OpenAI’s stature.

As an existing customer, the reliance on hype-oriented tactics raises concerns about the stability and predictability of the company. It creates a challenge when discussing the integration of OpenAI’s API into critical business functions. When the expectation of imminent features is shaped by vague tweets about strawberries, it’s hard to feel confident presenting those plans to upper management.

In my view, OpenAI would benefit significantly from adopting a more mature business strategy. Perhaps bringing in seasoned leadership, akin to having a “grown-up” in the room—similar to what Sheryl Sandberg has done for other organizations—could alleviate some of the internal employee drama and lead to a more consistent direction for the company.

Ultimately, I hope OpenAI recognizes the importance of evolving their approach to better suit their vast potential and existing customer base. A structured, professional demeanor can only enhance their impressive capabilities and fortify their position in the tech landscape.