The Rapid Rise of AI in Fashion: Are Traditional Roles Obsolete?
The fashion industry is experiencing an unprecedented transformation driven by Artificial Intelligence. Previously considered integral, roles such as fashion photographers and virtual stylists are now facing significant disruption. The timeline of recent developments reveals just how quickly AI is reshaping the landscape.
A Closer Look at Recent Milestones
Within the past six months, the pace of innovation has accelerated dramatically:
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January 2025: A startup named Botika secures $8 million in funding, introducing AI-generated models that instantly replace human photographers for smaller brands. This shift signifies a move toward automated visual content creation and cost efficiency. [Source]
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May 2025: Doji raises $14 million, launching AI-powered avatars that enable social-sharing try-ons, akin to TikTok’s interactive fashion experience. Concurrently, Google unveils “AI Mode,” an innovative feature that allows virtual try-ons across billions of products, broadening the scope of digital fitting rooms. [Sources, [https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/]]
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June 2025: Alta attracts $11 million in funding to develop a comprehensive AI stylist platform, poised to replace traditional stylist roles entirely. This indicates a move toward fully automated fashion consulting.
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Two Days Ago: FASHN AI introduces a hyper-realistic virtual try-on model with 1-megapixel resolution, enabling high-quality commercial images without human models. This innovation streamlines content production further. [Source]
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Today: Google launches Doppl, a new AI-driven video generation tool that creates animated videos of your avatar showcasing outfits automatically. This capability marks a significant step toward fully automated marketing content.
Analyzing the Emerging Trends
Over just half a year, more than $33 million has been invested into these AI-driven solutions, with new products entering the market at an increasingly rapid pace. If you still believe that traditional roles within fashion—such as stylists
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