Harnessing AI for Website Optimization: A Personal Journey to Improved SEO
As Digital Marketers and website owners, many of us have heard about the transformative potential of AI in content creation and SEO. Recently, I embarked on a practical experiment to evaluate AI’s efficacy in enhancing a dormant WordPress site— and the results have exceeded my expectations. Here’s a detailed account of my experience, insights, and lessons learned from integrating AI into my SEO strategy.
Initial Skepticism Meets Curiosity
Admittedly, I was initially skeptical about relying on AI for my website’s content and SEO efforts. However, recognizing the need for revitalization, I decided to test the waters by applying AI tools for basic SEO adjustments and content drafting. The site in question is a four-year-old domain, though it has been inactive for most of that period, with only a handful of static pages about the company, a few blog posts, and minimal visibility—barely making it onto the second or third search results pages for the company’s name.
Strategic Planning and Content Development
My approach began with creating a three-month roadmap outlining target keywords, content topics, and publishing schedules. I used AI platforms like ChatGPT and DeepSeek—not to generate finished articles outright, but to assist with drafting, idea refinement, and content structure based on notes I provided. Initially, the AI struggled to produce substantial, professional-grade content, often delivering short and incomplete drafts. Recognizing this, I learned to instruct AI more precisely—requesting longer, more authoritative articles that match the tone and industry standards I desired.
Within a week, I had assembled a comprehensive content plan comprising articles aligned with my notes and scheduled for publication over the following months. I kept the process lean, avoiding social media promotion and relying solely on organic growth through search engine indexing.
Observing Results and SEO Progress
Surprisingly, after just 15 days, the website began to be indexed by major search engines, with noticeable movement on Bing and Yandex for the company name. By the one-month mark, the site ranked prominently for the brand name on both platforms—top positions on Bing and Yandex, and gradually climbing in Google’s rankings.
Initially, traffic was modest; I observed some impressions on related long-tail and Latent Semantic Indexing (LSI) keywords. While these were modest, they signified early signs of organic interest. As I continued fine-tuning and publishing content, visibility improved. By the end of the second month, the site appeared on
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