Is Google’s Veo 3 a Hint Toward Releasing Interactive Worldwide Models?

Could Google’s Veo 3 Signal the Dawn of Interactive World Models?

In the rapidly evolving landscape of artificial intelligence, distinctions between different types of models are becoming increasingly significant. One such distinction lies between traditional video-generation models, which craft realistic visual sequences, and world models designed to mimic the dynamics of real-world environments. The latter enables AI agents to anticipate how actions might influence their surroundings, paving the way for more interactive and logic-driven applications.

Recent developments from Google suggest that the tech giant is steering toward this innovative frontier. Their upcoming multimodal foundation model, Gemini 2.5 Pro, is being engineered with the goal of serving as a comprehensive world model—one that emulates some functionalities of the human brain. This strategic move aligns with previous advancements, such as DeepMind’s Genie 2 introduced last December, which showcased the ability to generate vast, playable virtual worlds reminiscent of video games.

Adding to this momentum, reports from early 2025 indicated that Google was establishing a specialized team dedicated to developing AI systems capable of simulating the physical and environmental nuances of the real world.

As Google continues to refine its AI models, the emergence of “playable” world models like Veo 3 could represent a pivotal step. These advancements have the potential to revolutionize how virtual environments are created, experienced, and interacted with—opening new horizons for gaming, training simulations, and even real-world problem-solving.

Stay tuned for more updates as the landscape of AI world modeling evolves—this intersection of realism and interactivity promises to redefine our digital experiences.