Harnessing the Power of AI for Website Content Revamping: A Personal Journey

In today’s digital landscape, the potential of artificial intelligence (AI) is undeniable, especially when it comes to enhancing website content. As someone who was initially skeptical about leveraging AI tools, I recently embarked on a journey to improve the SEO performance of my corporate website using AI-assisted content creation. The results have been both surprising and encouraging.

My Experiment with AI for SEO Enhancement

The website in question is a modest four-year-old domain that had been largely dormant for the past year. Although it belonged to a corporate entity I founded, the site had not seen much activity beyond a few basic pages, including an “About Us” section and a handful of blog articles. Even after searching for the company name, it barely registered in Google’s search results, usually landing on the second or third page. With nothing to lose, I decided to test the waters of AI for some basic SEO adjustments and content generation.

I initially chose to work with ChatGPT and DeepSeek, focusing on generating fresh content rather than simply rewriting existing articles. I started with ideas I had noted down in an app, including four already drafted articles and several topic ideas that I wanted to explore further. Throughout this process, I opted to keep things low-key, relying primarily on my modest Instagram account without utilizing broader social media platforms.

Laying Out a Strategy

To effectively revitalize the website, I created a three-month content roadmap. This plan detailed the number of articles to publish, targeted keywords, and the subjects I intended to cover. Just a couple of hours into refining my roadmap, I developed a structured content schedule, including a list of topics, target keywords, categories, and publication dates.

Initially, content creation proved to be a learning curve for both the AI and me. Both struggled to align on my vision—my early prompts would often lead to articles that fell short of my expectations in terms of length and professionalism. However, through trial and error, I learned how to refine my requests so that the AI could generate longer articles that reflected the corporate tone I aimed for. By the week’s end, I had a collection of articles ready for publication in line with my initial notes.

Early Results: From Dormancy to Visibility

In just 15 days, my website began to be indexed, and while I didn’t see much movement on Google, I noticed some traction on Bing and Yandex. A month into my efforts, my