Harnessing AI for SEO: My Journey to Revitalize a Dormant Website

In the ever-evolving digital landscape, Search Engine Optimization (SEO) is a crucial element for any website’s success. Recently, I embarked on a journey of revitalizing a dormant corporate website, armed with a blend of skepticism and hope regarding Artificial Intelligence (AI) tools. Allow me to share my experiences and the remarkable results of this venture.

From Skepticism to Action

Initially, I was reluctant to embrace AI for content revision. Like many, I had reservations about its efficacy in producing meaningful and engaging content. However, after months of observing the stagnation of my website—an aging four-year-old domain that had barely made a blip on Google’s radar—I decided it was time for change. The site had simply languished with minimal content: a few basic pages and five underwhelming blog posts.

Determined to improve its standing, I engaged AI tools, specifically ChatGPT and DeepSeek, to assist with SEO strategies and content creation. Importantly, I never resorted to merely copying and pasting articles; instead, I started with my own notes and topic ideas, shaping them with AI assistance.

Crafting a Roadmap

To effectively streamline the content creation process, I mapped out a three-month plan detailing the articles to publish and keywords to target. After a couple of hours of refinement, I had a comprehensive roadmap that guided my approach. I meticulously listed topics, target keywords, related categories, and publication timelines.

The Nuances of Content Creation

At first, the content creation process proved to be a challenge. Both AI and I struggled to convey precisely what I wanted; early drafts often fell short in terms of length and professionalism. I soon realized that engaging AI required a strategic approach. By fine-tuning my prompts, I learned how to coax more substantial articles—those over 1,000 words that matched my industry’s standards.

By week’s end, I had a collection of articles that aligned closely with my notes, scheduled for publication over the following months. I also made it a priority to monitor analytics through Google’s webmaster tools to understand my website’s performance.

Witnessing Progress

Within just 15 days of implementing these changes, the website began to get indexed. While initial results on Google were minimal, I noted improvements on Yandex and Bing. By the one-month mark, my site claimed the top ranking for our brand name on those platforms and