Transforming a Dormant Website with AI: A Journey into Content Creation and SEO

In today’s digital landscape, the role of artificial intelligence (AI) in content creation and search engine optimization (SEO) is becoming increasingly significant. As a founder of a corporate website that had remained largely inactive for over a year, I initially approached AI with skepticism. However, I decided to take the plunge and leverage these advanced tools to revitalize my site, and the outcomes have been quite surprising.

The Background

The website I focused on is a four-year-old domain that features a simple WordPress setup. Initially, it only included basic pages like “About Us” alongside a handful of blog articles. Despite my efforts, the site barely appeared on the second or third page of search results when I searched for the company name, prompting me to ask, “How much worse could it get?” This led me to experiment with AI for some essential SEO enhancements and content generation.

I chose to work with ChatGPT and DeepSeek, ensuring that I didn’t simply copy and paste content but instead used my notes and ideas as a foundation for creating unique articles. With four pre-existing articles and a list of topics I wanted to tackle, I didn’t rely on any social media promotion—my focus remained solely on content creation.

Developing a Strategy

I devised a three-month plan outlining how many articles to publish, the keywords to target, and the topics to cover. Within two hours of brainstorming and tweaking my roadmap, I had a solid plan ready for execution. I created a comprehensive list that included topics, target keywords, related categories, and scheduled publish dates.

Navigating the Content Creation Process

I quickly realized that the initial attempts at content creation were challenging. The AI, much like myself, struggled to grasp my intentions effectively. Early outputs were often brief and lacked professionalism. However, after tweaking my approach to better engage with the AI, I learned how to elicit longer, more informed articles structured in a corporate tone.

By the end of the week, I had a series of articles ready for publication, all aligned with my planned roadmap. I then set up the site on various webmaster tools to monitor performance metrics.

Results Over Time

Within just 15 days, my website started to be indexed, showing early signs of engagement, particularly on Yandex and Bing. A month in, the site ranked first for the company name on these platforms and began to appear on Google’s first page