Transforming a Dormant Website: My Journey with AI Content Creation

In today’s digital landscape, optimizing your website’s content is more important than ever. Recently, I embarked on an experiment leveraging artificial intelligence to enhance my own website’s content, and the results have been pleasantly surprising.

The Background

Initially, I approached the idea of using AI for content enhancement with skepticism. However, after some contemplation, I decided to test its capabilities for Search Engine Optimization (SEO) purposes over the past few months. The website in question was a corporate blog I founded, which had been sitting largely inactive since its launch—a modest WordPress site featuring a few static pages like “About Us” and just five articles. Despite being online for a year, it was barely indexed, often slipping to the second or third page in search results even when I searched for the company name.

With little to lose, I turned to AI tools such as ChatGPT and DeepSeek for basic SEO adjustments and content generation. Importantly, I didn’t rely on these tools to simply rewrite existing articles; instead, I used them to assist in creating fresh, original content guided by my own notes and concepts.

Laying the Groundwork

I started by outlining a three-month strategy for content development, identifying the number of articles I intended to publish, the keywords I wanted to target, and the topics I planned to cover. After streamlining my roadmap over a couple of hours, I compiled a content calendar, detailing topics, target keywords, categories, and publishing timelines.

The Initial Struggles with Content Creation

The process of content generation was not without its challenges. In the beginning, I encountered difficulties clarifying my expectations with the AI. My initial requests for long-form articles often returned shorter, less professional results than I hoped. However, through trial and error, I devised methods to prompt the AI to produce more polished content that matched the tone of my industry. By the end of the week, I had a comprehensive set of articles primed for publication, aligned with my strategic plan.

The Results: A Mixed Bag

Within just 15 days, search engines began to index my website, although major changes in Google’s rankings were slow to materialize. However, I noticed an uptick in visibility on Yandex and Bing. After a month, my website climbed to the top position for my company name on these platforms, and I began receiving traffic derived from long-tail and LSI keywords—a promising