Unlocking the Potential of AI for Website Content Revision: A Personal Journey

As a founder of a corporate website that had been largely dormant for over a year, I found myself at a crossroads. My website, which had been established for four years, was struggling to gain visibility and traffic on search engines. With only a handful of blog posts and basic pages, I decided to explore the possibilities of artificial intelligence to revamp my content and boost my SEO efforts. Here’s a comprehensive account of my experience and the lessons I learned.

Embracing AI with Caution

Initially, I approached AI with a healthy dose of skepticism. However, motivated by the need for change, I committed to a trial period to see what AI tools could offer for simple SEO adjustments and content creation. I chose to work with ChatGPT and DeepSeek, fully aware that my website’s current performance was less than stellar.

Despite its infancy, my corporate blog had been online for a full year without making an impact. Searching for my company’s name barely landed it on the second or third page of Google results. I thought to myself, “What do I have to lose?” and thus began my journey into the world of AI-powered content revision.

Crafting a Strategic Roadmap

I started by outlining a three-month roadmap, detailing how many articles to publish, which keywords to target, and the topics to cover. In just two hours, I had a plan that felt robust enough to implement. I identified the topics, assigned target keywords, and scheduled publication dates, creating a clear timeline for my content strategy.

However, the content creation process proved to be more challenging than I anticipated. Initially, I found that both the AI and I were struggling to articulate the desired outcomes. When I requested longer articles, the output often fell short of my expectations. It was at this point that I learned how to fine-tune my prompts to compel AI to produce content that was not only longer but also reflected the professionalism expected in my industry.

Observing Initial Results

By the end of the first week, I had shaped my articles according to my notes and my previous writings, ready for staggered publication over the coming months. Immediately after integrating the AI-generated content, I began monitoring the website’s performance through various webmaster tools.

In just 15 days, I noticed that the website was beginning to be indexed. While I didn’t see significant changes in Google initially, there was movement in Yandex and Bing searches