Instant checkout just dropped in ChatGPT — anyone else tried it?

Introducing ChatGPT’s New Instant Checkout Feature: A Game-Changer for E-Commerce?

In the rapidly evolving landscape of digital commerce, innovation continues to streamline consumer experiences and redefine how we shop online. Recently, OpenAI’s ChatGPT has introduced a novel feature—Instant Checkout—which enables users to purchase products directly within the chat interface. This development promises to transform the traditional online shopping journey, but how practical and widespread is this new capability? Let’s explore the details.

What is Instant Checkout in ChatGPT?

Instant Checkout is a feature that allows users to buy products directly through a ChatGPT conversation, bypassing the usual process of exploring a product, visiting an e-commerce site, and completing a separate transaction. Instead, after discussing a product idea or browsing options within ChatGPT, users can initiate a purchase right then and there.

Current Rollout and Supported Platforms

Initially, the feature is available through select Etsy sellers, offering a seamless way for buyers to complete transactions without leaving the chat. Following this phased rollout, bigger platforms such as Shopify are also slated to adopt the feature. Notable brands already involved include:

• Glossier
• SKIMS
• Spanx
• Vuori

This targeted rollout indicates a focus on high-profile e-commerce partners eager to leverage conversational commerce.

Payment Options and Order Management

The Instant Checkout process accepts standard payment methods, including credit/debit cards, Apple Pay, Google Pay, and Link. Once a purchase is made, users receive an immediate order confirmation within the chat interface, with a duplicate confirmation sent via email for record-keeping. Additionally, past orders are accessible through the user’s Settings under the Orders section, enabling easy tracking of previous transactions.

What’s Currently Available and Future Plans

At present, the feature supports single-item purchases, with plans to introduce multi-item shopping carts in the future. This indicates an intent to expand the capability into a comprehensive shopping experience rather than just quick, one-off buys.

How Products are Ranked and Displayed

Interestingly, product visibility within the chat isn’t influenced by advertising algorithms. Instead, items are ranked based on factors like price, availability, and seller information—ensuring a fairer, more transparent shopping experience that’s driven by relevance rather than paid promotion.

Under the Hood: The Technology Behind

The backend leverages an infrastructure known as the Agentic Commerce Protocol (ACP), which incorporates Stripe to handle the payment processing securely and efficiently. This setup