“Could Google’s Veo 3 be the start of playable world models?”

Could Google’s Veo 3 Mark the Beginning of Interactive World Models?

As artificial intelligence continues its rapid evolution, a new frontier is emerging — the development of playable world models that mimic real-world dynamics. While traditional video-generation models excel at creating realistic video sequences, the focus of upcoming innovations is on world models — systems designed to understand and simulate the environment’s behavior, allowing agents to predict and interact with their surroundings more convincingly.

Recently, Google has announced promising advancements in this domain. The tech giant aims to leverage its multimodal foundation model, Gemini 2.5 Pro, to create sophisticated world models that mirror human-like understanding of physical and social environments. This shift could significantly enhance the way AI agents interact with digital worlds, making interactions more immersive and realistic.

Earlier last year, DeepMind introduced Genie 2, a groundbreaking model capable of generating a vast array of interactive worlds that resemble video games. This innovation demonstrated the potential for AI to craft complex, dynamic environments that users can explore and manipulate. Building on this momentum, Google has formed a dedicated team focused on developing AI systems capable of simulating real-world physical dynamics.

The pivotal question now is whether Google’s upcoming Veo 3 or similar models will serve as foundational platforms for the next generation of playable, dynamic world simulations. If successful, these models could revolutionize fields such as gaming, virtual training, simulation-based research, and even digital assistants.

Stay tuned as AI research continues to push the boundaries between reality and virtuality, paving the way for more interactive and intelligent digital experiences.