The Rise of AI in Fashion: The Timeline of Job Losses for Photography and Virtual Stylists

The Rapid Rise of AI in Fashion: What You Need to Know

The tide of artificial intelligence is swiftly reshaping the fashion industry—altering how brands create, showcase, and sell their products. Traditional roles such as fashion photographers and stylists are already seeing significant shifts, and the timeline of these changes is moving at an unprecedented pace.

Here’s a glimpse into recent developments that highlight just how quickly AI is taking over:

• January 2025: A startup called Botika secures $8 million in funding, enabling small brands to replace human models with AI-generated counterparts instantly. This marks a significant shift in the way fashion visuals are produced. Read more

• May 2025: Doji raises $14 million to develop AI-driven avatars that allow consumers to virtually try on clothing, sharing their looks on social platforms like TikTok—blurring the lines between shopping and entertainment. Learn more

• May 2025: Google launches “AI Mode,” bringing virtual try-on capabilities to billions of products online, making the shopping experience more interactive and personalized. Details here

• Two Weeks Ago: Alta, a promising AI styling platform, secures $11 million to develop a comprehensive AI stylist that could replace traditional fashion consultants altogether. Further reading

• Two Days Ago: FASHN AI introduces a hyper-realistic virtual try-on model with high-resolution output, eliminating the need for human models in commercial styling images. See their latest update.

• Today: Google’s Doppl platform goes live, enabling fully automated, motion-enabled videos of virtual avatars modeling outfits—an entirely new level of AI-powered fashion visualization. [Check out the announcement](https://blog.google/technology