The Rise of AI in Fashion: How Traditional Fashion Photography and Virtual Styling Are Disappearing Quickly

The Rapid Evolution of AI in Fashion: A Timeline of Transformative Changes

In recent months, the fashion industry has experienced a swift and unprecedented shift driven by artificial intelligence. Traditional roles such as fashion photographers and stylists are rapidly becoming relics of the past. Here’s a look at the key developments shaping this new landscape, with a particular focus on the most recent developments over the past week.

January 2025 marked a significant milestone as Botika secured $8 million in funding. The company has developed AI-powered fashion models that instantly replace human photographers for smaller brands, streamlining production and reducing costs. Read more

By May 2025, the pace of innovation accelerated further. Doji raised $14 million to create AI-generated avatars capable of socially shareable try-ons, similar to popular TikTok experiences. This technology allows consumers to virtually test outfits and share their looks effortlessly. Details here

Simultaneously, Google introduced “AI Mode,” a revolutionary feature integrated into its shopping platform, offering virtual try-on capabilities for billions of products. This move significantly enhances the online shopping experience, making it more interactive and immersive. Learn more

The momentum continued with Alta, which, just two weeks prior, secured $11 million to develop a comprehensive AI stylist platform capable of replacing traditional styling professionals. This full-stack solution signals a move toward fully automated fashion consultations. See the story

Most recently, FASHN AI launched an ultra-high-definition virtual try-on model, producing hyper-realistic images at 1 megapixel resolution. This advancement eliminates the need for human stylists in creating commercial styling visuals. Further details

And just today, Google’s Doppl technology has gone live, enabling the automatic generation of dynamic