The Growing Influence of Artificial Intelligence in Fashion: A Chronology of Careers Vanishing, from Photography to Digital Styling

The Rapid Advance of AI in the Fashion Industry: What Professionals Need to Know

The landscape of fashion photography and styling is undergoing a seismic shift—and the timeline accelerates at an unprecedented pace. What once seemed like a distant future is now firmly within our present reality. From virtual models to automated styling, artificial intelligence is revolutionizing every facet of the industry at an astonishing rate.

A Closer Look at Recent Developments

Consider the recent milestones within just the past six months:

• January 2025: A startup named Botika secures $8 million in funding, leading to an immediate replacement of human photographers with AI-generated fashion models for smaller brands. This shift marks a significant turning point in fashion imagery production. Source

• May 2025: Doji raises $14 million to develop AI-driven avatars that facilitate social sharing of virtual try-ons, reminiscent of viral TikTok trends. Concurrently, Google launches “AI Mode,” enabling virtual try-on capabilities across billions of products, making personalized shopping experiences more accessible than ever. Sources, https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/)

• Just Two Weeks Ago: Alta, with $11 million in funding, introduces a comprehensive AI stylist that can fully replace traditional styling roles, streamlining the fashion consulting process.

• Two Days Prior: FASHN AI unveils a hyper-realistic virtual try-on model with 1-megapixel resolution, eliminating the need for human models to produce commercial styling images. This advancement marks a new era of photo-realistic digital fashion content. Source

• Today: Google’s Doppl launches, delivering AI-generated videos of your avatar modeling outfits dynamically—completely automated and in motion. This innovation opens new horizons for personalized and scalable fashion marketing. Source

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