The Rapid Transformation of the Fashion Industry Driven by AI: What You Need to Know
The landscape of fashion photography and styling is undergoing a seismic shift—and the timeline is accelerating at an alarming rate. From virtual models to fully automated styling tools, Artificial Intelligence is now reshaping the industry faster than many anticipated. If you think traditional roles like photographers, stylists, or creative directors are safe, it’s time to think again.
Here’s a detailed look at how AI innovations have been taking over fashion in just the past few months:
Early 2025 saw groundbreaking investments in AI-powered fashion solutions:
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January 2025: The startup Botika secured an $8 million funding round, introducing AI-generated fashion models capable of replacing human photographers, especially for smaller brands eager to cut costs and accelerate production. Learn more
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May 2025: Doji, raising $14 million, launched AI-driven avatars that enable customers to virtually try on outfits and share their looks socially, akin to TikTok trends. Details here
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May 2025: Google introduced “AI Mode,” expanding virtual try-on technology across billions of products, making personalized shopping experiences increasingly automation-driven. More info
In an even shorter span:
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Two weeks ago: Alta raised $11 million to develop a comprehensive AI stylist system capable of replacing traditional stylist roles entirely. Read more
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Just two days back: FASHN AI launched a hyper-realistic virtual try-on model that produces high-resolution images (up to 1 megapixel), eliminating the need for human models in commercial styling content. Check it out
And the latest development:
- Today: Google Doppl has officially gone live
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