Is Google’s Veo 3 the Beginning of Interactive World Models?
As advancements in Artificial Intelligence continue to accelerate, the distinction between different types of AI models becomes increasingly significant. Notably, a new wave of innovation is emerging around what are known as world models. Unlike traditional video-generation models that create realistic visual sequences, world models aim to simulate the dynamics of real-world environments, enabling AI agents to anticipate how their actions will influence their surroundings.
Recently, Google’s research initiatives have garnered attention with the development of a multimodal foundation model called Gemini 2.5 Pro. This model appears to be headed in the direction of becoming a true world model, capable of mimicking certain aspects of human cognition by understanding and predicting environmental changes.
This trajectory was hinted at in December when DeepMind introduced Genie 2—a sophisticated model capable of generating an endless array of interactive, video game-like worlds. The following month, reports surfaced that Google is establishing a dedicated team focused on creating AI systems that can simulate physical environments and real-world interactions.
The implications of such advancements are profound. If models like Veo 3 or Gemini 2.5 Pro can effectively simulate complex environments, it could revolutionize how we approach interactive applications, gaming, virtual assistants, and beyond. We may be witnessing the dawn of AI-driven playable world models—dynamic virtual spaces that respond and evolve in real-time, much like the physical world.
Stay tuned as these pioneering efforts continue to unfold, hinting at a future where AI doesn’t just generate content but actively understands and interacts with the world around us.
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