The most interesting thing in the world you can’t look away from: An underappreciated threat to our free will

The Hidden Threat to Our Autonomy: How Our Attention Is Under Siege

In discussions about Artificial Intelligence, the focus often shifts to sensational scenarios: robots turning against humans, superintelligent machines dominating society, or bleak dystopian futures. These dramatized visions may capture the imagination, but they overlook a subtler — yet more insidious — danger. The real threat to our freedom isn’t some sudden catastrophe; it’s a gradual erosion of our attention and perception.

Our worldview — the core set of beliefs about ourselves and the world — is primarily shaped by the information our brains absorb over a lifetime. From the language we speak and the trusted figures we follow, to our political beliefs and cultural norms — everything is influenced by external inputs. When you pause to reflect, it becomes clear how much of our perception originates from what we’ve internalized through sensory experiences and societal narratives.

All animal species process information to survive; that’s the very purpose of brains. Evolution has equipped us to learn from direct experience within our lifespan, building a collective survival toolkit. Humans, however, possess a unique superpower: the capacity to transmit worldview-shaping information via symbols — stories, speech, writing. This ability to share ideas across generations is the foundation of civilization, enabling us to communicate complex concepts, build societies, and innovate.

But this powerful tool also introduces a vulnerability. The advent of writing about 5,000 years ago revolutionized how information was shared, but for the majority of that time, literacy was rare. Consequently, for much of history, worldview formation was primarily driven by personal experience and oral traditions, with limited influence from written texts.

The modern era transformed this landscape dramatically with the advent of mass media. Television, a new form of symbolic communication that didn’t require literacy, greatly expanded the reach of influence. It shifted the balance, increasing the proportion of our worldview shaped by mediated narratives — perhaps from 2% to an estimated 10%.

Growing up in 1987, I remember a household with a single TV — a device I rarely paid much attention to unless something caught my interest. Today, however, screens are omnipresent. I’m watching one as I write this, and you’re likely doing the same. Not only is our screen time vastly increased, but the algorithms behind these platforms now know us better than we know ourselves.

Imagine a reality where an algorithm predicts your desires, preferences, and even beliefs. Where a substantial part of your worldview is curated by an artificial

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