The Rapid Rise of AI in Fashion: Are Traditional Roles on the Verge of Extinction?
In recent months, the fashion industry has experienced a seismic shift driven by emerging Artificial Intelligence technologies. What once seemed like distant future concepts are now rapidly becoming reality, fundamentally transforming how fashion imagery and commerce are produced.
Let’s take a closer look at this fast-evolving timeline and understand just how quickly AI is disrupting established roles in fashion.
Key Milestones Marking AI’s Advance in Fashion
January 2025: AI Models Replace Human Photographers
Tech innovator Botika secured $8 million in funding, enabling AI-generated fashion models to instantly take over roles traditionally held by human photographers—especially for smaller brands seeking cost-effective solutions. This shift signals a move towards fully automated visual content creation (source).
May 2025: Virtual Try-Ons Go Social
Doji garnered $14 million to develop AI-driven avatars that allow consumers to virtually try on outfits and share their looks on social media platforms like TikTok. Simultaneously, Google introduced “AI Mode,” bringing virtual try-on capabilities to billions of products, making shopping more interactive and accessible on a massive scale (source; source).
Two Weeks Ago: AI Stylist Launches
Alta, a company focused on fashion personalization, announced an $11 million investment to debut an all-encompassing AI stylist. This tool aims to replace traditional fashion consultants, offering tailored styling advice with minimal human involvement (source).
Just Two Days Ago: Hyper-Realistic Virtual Models
Fashn AI unveiled a high-resolution virtual try-on model capable of delivering 1-megapixel images. With such advanced technology, the need for human models in promotional imagery is diminishing rapidly ([source](https://fashn.ai/blog/fashn-v1-6-our-best-virtual-try-on-model-yet
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