The Rapid Rise of Artificial Intelligence in Fashion: What You Need to Know
In the ever-evolving landscape of the fashion industry, Artificial Intelligence (AI) is making rapid and transformative strides. From replacing traditional roles like photographers and stylists to revolutionizing the way consumers try on and view clothing, AI’s influence is accelerating at a startling pace.
Here’s a recent timeline highlighting just how quickly AI is reshaping fashion, with developments unfolding over the past six months — and notably, the past week alone:
January 2025:
A startup called Botika secures $8 million in funding and introduces AI-generated fashion models that can instantly replace human photographers. This innovation is already impacting smaller brands eager to adopt cost-effective, high-quality imagery. Read more
May 2025:
Another company, Doji, raises $14 million to develop AI-powered avatars that enable users to create virtual try-ons, sharing their fashion experiences socially—similar to TikTok videos. This sparks new possibilities for customer engagement and brand storytelling. Details here
Same month:
Google launches “AI Mode,” allowing virtual try-on experiences for billions of products across their platform, making AI-driven shopping accessible and scalable. More info
Just two weeks ago:
Alta, a prominent player in AI fashion technology, raises $11 million to launch a comprehensive AI stylist platform capable of replacing traditional stylist roles altogether. This move signals a significant shift in how fashion advice and styling are delivered. Read this
Two days ago:
FASHN AI unveils a hyper-realistic virtual try-on model with 1-megapixel resolution, eliminating the need for human models in creating commercial styling images. This leap dramatically reduces production times and costs. [Check it out](https://fashn.ai/blog/fashn-v1-6-our-best-virtual-try-on-model-yet
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