The Rapid Rise of AI in Fashion: Are Traditional Roles Becoming Obsolete?
The transformation of the fashion industry through Artificial Intelligence is unfolding at an unprecedented pace. Traditional roles such as fashion photographers and stylists are facing imminent change, with AI-driven solutions rapidly taking their place. Recent developments highlight just how swiftly these shifts are occurring—sometimes within just days.
Here’s a detailed timeline of recent milestones demonstrating AI’s growing dominance in fashion:
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January 2025: The startup Botika secures an $8 million investment, introducing AI-generated fashion models that can replace human photographers, particularly benefiting smaller brands seeking cost-effective visuals (source).
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May 2025: Doji raises $14 million to develop AI-powered avatars capable of virtual try-ons. These digital representations enable users to share their styling attempts socially, reminiscent of TikTok’s viral trends (source). In the same month, Google Launches “AI Mode,” offering virtual try-on capabilities for billions of products, seamlessly integrating AI into mainstream shopping experiences (source).
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Two weeks prior: Alta raises $11 million to introduce a comprehensive AI stylist platform that effectively eliminates the need for human stylists, promising faster, more personalized fashion assistance (source).
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Just two days ago: FASHN AI unveiled a hyper-realistic virtual try-on model with a resolution of 1 megapixel, removing the necessity for human models in commercial styling images (source).
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Today: Google Doppl launches, enabling AI to generate fully animated videos of avatars modeling outfits—automated, realistic, and in motion, signaling a new era of virtual fashion content (source).
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