The Growing Influence of AI in the Fashion Industry: A Timeline of Job Losses from Photography to Digital Styling

The Rapid Rise of AI in Fashion: What You Need to Know

As technology continues to accelerate, the fashion industry is experiencing a transformative shift driven by artificial intelligence. From virtual models to fully automated styling, the landscape is changing faster than many anticipated. Here’s a compelling timeline highlighting recent developments that signal an imminent overhaul of traditional roles within fashion.

A Brief Look at Recent Major Milestones

• January 2025: A startup named Botika secures $8 million in funding, introducing AI-generated fashion models capable of replacing human photographers for smaller brands almost instantly. This breakthrough reduces costs and speeds up production timelines (source).

• May 2025: Doji raises $14 million to develop AI-powered avatars that enable users to share virtual try-ons easily, creating a social experience reminiscent of TikTok. This innovation enhances online shopping engagement and reduces the need for physical fittings (source).

• May 2025: Google launches “AI Mode,” a feature that instantly applies virtual try-on technology across billions of products, offering consumers a seamless digital shopping experience. The scale and speed of this deployment will reshape retail workflows (source).

• Two weeks prior: Alta raises $11 million to develop a comprehensive AI stylist platform capable of replacing conventional stylist roles entirely. This signals a move towards fully automated personal styling services (source).

• Two days ago: FASHN AI releases a highly realistic, high-resolution virtual try-on model at 1-megapixel quality. This advancement eliminates the need for human models in commercial styling images, streamlining content creation (source).

• Today: Google’s latest innovation, Doppl, launches as a fully automated video generation platform where users can see their