The Future Is Now: How AI Is Quickly Replacing Fashion Photography Roles and Virtual Stylists

The Rapid Rise of Artificial Intelligence Is Transforming the Fashion Industry

In recent months, the fashion industry has been witnessing a swift and unprecedented transformation driven by artificial intelligence. From virtual models to automated styling and now dynamic video content, AI is quickly reshaping traditional roles and workflows.

A Timeline of AI Disruption in Fashion

Let’s examine the recent developments to understand the scale and speed of this technological shift:

January 2025: AI Fashion Models Take Center Stage

• Startup Botika secures $8 million in funding with the innovation of AI-generated fashion models. These virtual models are replacing human photographers, particularly for smaller brands seeking cost-effective solutions. Read more.

May 2025: Virtual Try-Ons and Social Sharing Go Mainstream

• Doji raises $14 million to develop AI-driven avatars that facilitate social-friendly virtual try-ons, reminiscent of TikTok trends. Details here.
• Simultaneously, Google launches “AI Mode,” deploying virtual try-on capabilities across billions of products, making this technology widely accessible. Learn more.

Two Weeks Prior: Replacing Human Stylists

• Alta raises $11 million to introduce a comprehensive AI styling platform, effectively replacing traditional personal stylists and transforming how fashion advice is delivered. Further details.

Two Days Ago: Hyper-Realistic Virtual Try-On Models

• FASHN AI launches a high-resolution virtual try-on model at 1 megapixel, eliminating the need for human models in commercial styling imagery. View announcement.

Today: AI-Generated Video Content in Fashion

• Google Doppl goes live, enabling the automated creation of AI-generated videos showing avatars in various outfits, adding motion and realism to virtual styling. [Explore the innovation](https://blog