The Evolution of Jobs in Fashion Due to AI: From Photographers to Virtual Stylists

The Rapid Shift of AI in Fashion: What Industry Professionals Need to Know

In recent months, the fashion industry has experienced a seismic transformation driven by artificial intelligence. Traditional roles such as photographers, stylists, and creative directors are facing rapid disruption, with AI technologies emerging at an unprecedented pace. Here’s a timeline highlighting how quickly AI is reshaping fashion, especially over the past week.

Key Developments in AI-Driven Fashion Technology

• January 2025: A startup named Botika secures $8 million in funding. Their innovative AI-generated fashion models are already replacing human photographers for smaller brands, streamlining production and reducing costs. Read more

• May 2025: Doji raises $14 million to develop AI avatars designed for virtual try-ons that users can easily share on social platforms like TikTok. This innovation enhances consumer engagement and viral marketing potential. Details here

• May 2025: Google introduces “AI Mode,” a new feature that brings virtual try-on capabilities to billions of products, making online shopping more interactive and personalized. Learn more

• Two Weeks Ago: Alta, a rising player in fashion tech, raised $11 million to launch a comprehensive AI stylist platform capable of replacing traditional stylists entirely. This move signals a shift toward fully automated styling services. See the announcement

• Two Days Ago: FASHN AI unveiled a hyper-realistic virtual try-on model with a high-resolution output of 1 megapixel, eliminating the need for human models in commercial styling images. This dramatically reduces production timelines and costs. More info

• Today: Google Labs launches Doppl, an innovative platform that now generates dynamic videos of avatars showcasing outfits in motion—