My experience with AI for editing my website content has exceeded my expectations.

Harnessing AI for SEO and Content Optimization: A Personal Journey

In recent months, I’ve experimented with integrating artificial intelligence into my website management and optimization efforts — and the results have exceeded my expectations.

Initially, I was quite skeptical about AI’s capabilities beyond basic tools. However, considering the potential for SEO enhancement, I decided to give it a shot, focusing on content refinement and strategic keyword implementation. My testing ground was an aging domain, established four years ago but with minimal activity. The website, a simple WordPress site for my corporate venture, had been largely inactive, featuring just a few pages such as “About Us” and a handful of blog posts. Even when searching for the company name, visibility on Google was limited to the second or third page.

Faced with this challenge, I thought, “How much worse can it be?” and embarked on an AI-driven SEO journey. I selected ChatGPT and DeepSeek as my primary tools. Importantly, I avoided copying and pasting content directly; instead, I used my notes, draft ideas, and existing articles as seeds for AI-generated content. My approach was low-key — I relied solely on my Instagram to document the process, with no social media campaigns or external promotions.

My initial plan was to set a three-month roadmap. This included defining publishing schedules, target keywords, and thematic categories. Within two hours, I refined this plan, making adjustments as the process unfolded, resulting in a clear content calendar with specific topics, keywords, publication dates, and times.

Content creation proved to be a learning curve. At first, the AI’s outputs were inconsistent — sometimes underwhelming or unprofessional, especially if I instructed it to produce lengthy articles without specific guidance. However, I quickly learned how to instruct the AI to generate more comprehensive, industry-relevant, and polished content. By the end of the first week, I had a suite of well-crafted articles aligned with my notes, ready for publication over the subsequent three months.

Throughout this process, I monitored the website’s search engine indexing and traffic. Within fifteen days, the site started appearing on search engines; although Google hadn’t yet reflected significant changes, Yandex and Bing began showing movement regarding the company name. By the end of the first month, the website ranked first in Yandex and Bing for my brand name and appeared on the first page of Google for some key terms. Interestingly, I also noticed traffic emerging for long-tail and Latent Semantic Indexing (LS