My Experience with AI-Driven Content Revision for My Website Surpassed Expectations

Harnessing AI for SEO and Content Optimization: My Experience with a Dormant WordPress Website

In recent months, I embarked on an experiment to utilize artificial intelligence tools for refining my website’s content and enhancing its visibility. As someone initially skeptical about AI-driven solutions, I was surprised by the tangible results I achieved with minimal effort. Here’s a detailed account of my journey, insights, and outcomes.

Understanding the Starting Point

The website in question is a four-year-old domain, primarily inactive, with only a handful of pages—such as “About Us”—and five blog articles. Despite having the company’s name in mind, the site ranked poorly on Google’s search results, barely making it beyond the second or third page. I saw this as an opportunity to experiment with AI for basic SEO adjustments and content creation, using tools like ChatGPT and DeepSeek.

Planning and Strategy

Initially, I approached the project cautiously. I drafted a three-month roadmap outlining targeted keywords, content topics, publishing schedules, and categories. This plan was flexible; I spent a couple of hours refining the schedule, adjusting topics, and assigning publication dates. This organization allowed me to maintain focus and track progress effectively—all while working with only my Instagram account for promotion.

Content Development and Optimization

Creating website content was a learning curve. I started with raw notes and existing articles that I wanted to develop further. Instead of instructing AI to generate entire articles from scratch, I guided it to expand on my notes, produce longer, more professional pieces, and adhere to corporate tone and SEO best practices. My initial requests resulted in somewhat unpolished content—short articles, inconsistent quality—but through patience and iterative prompts, I improved the outputs significantly.

Within a week, I had assembled a batch of well-structured articles aligned with my planned topics. I scheduled their publication across the upcoming three months, ensuring a steady stream of fresh content to boost my site’s relevance.

Monitoring Results

Once the content was live, I monitored indexing and rankings via webmaster tools. After about two weeks, search engines like Bing and Yandex began indexing the site actively. By the end of the first month, the website ranked as the top result for my company name on Bing and Yandex and started appearing on the first page of Google search results. Initially, traffic was modest, mostly from long-tail and latent semantic indexing (LSI) keywords, but it marked a promising start.

Over the following months, rankings fluctuated. My site temporarily