Harnessing AI for Website Revitalization: A Personal Success Story
In recent months, I embarked on an experimental journey to improve my website’s visibility using Artificial Intelligence tools—an approach I was initially skeptical about. The results, however, exceeded my expectations and offered valuable insights into the potential of AI-driven content strategies.
Background and Initial Approach
The website in question is a four-year-old domain, although it has been active for only one year. It serves as the online presence of a corporate entity I founded, but for months it remained largely inactive—containing just a few basic pages like “About Us” and a handful of blog articles. Despite attempts to search for the company, it barely appeared beyond the second or third page of search engine results.
Motivated by a desire to enhance its online footprint, I decided to experiment with AI tools—specifically ChatGPT and DeepSeek—to perform basic SEO adjustments and generate content. It’s important to note that I did not copy entire articles. Instead, I used my existing notes, draft ideas, and initial articles as seeds, guiding the AI to expand on these ideas by rephrasing and restructuring content within a professional tone suited for my industry.
Strategic Planning and Content Creation
To organize my efforts, I drafted a three-month roadmap outlining target keywords, topics, publishing schedules, and content categories. This plan was dynamic; I continuously refined it over the first two hours, leading to a clear schedule for content production.
Initially, the content creation process was somewhat chaotic. The AI would generate underwhelming or overly brief articles when prompted simply, such as “write a 3000+ word article on X.” Recognizing this, I learned how to instruct the AI more effectively—requesting in-depth, industry-specific, and professional-style writing exceeding 1000 words. By the end of the first week, I had assembled all the planned articles: some created by the AI, others written manually, all scheduled for publication over the three months.
Early SEO Results and Indexing
Within just 15 days, my website began getting indexed by major search engines. Although initial rankings on Google remained modest—around the 5th to 10th page—the site started gaining prominence on Bing and Yandex, ranking first on my company’s name within these platforms.
Progress continued steadily. Over the first month, I observed gradual improvements: some traffic from long-tail and related keywords, and better positioning on various search engines. Despite starting from
Leave a Reply