Is Google’s Veo 3 a Sign of Coming Worldwide Interactive Model Deployments?

Could Google’s Veo 3 Signal the Dawn of Interactive World Models?

The realm of artificial intelligence continues to evolve at a rapid pace, with recent developments hinting at a significant shift: the emergence of AI-driven playable world models. Unlike traditional video generation systems that merely produce realistic multimedia sequences, world models are designed to understand and simulate the dynamics of real-world environments. This distinction opens up exciting possibilities for creating AI agents capable of predicting how their actions influence their surroundings—an essential step toward more intelligent and interactive systems.

Google is making notable strides in this direction with its ongoing projects. The tech giant plans to transform its multimodal foundation model, Gemini 2.5 Pro, into a sophisticated world model that mimics certain aspects of human cognition. This pivot marks a move towards AI systems that can not only perceive but actively simulate and interact within virtual spaces.

Earlier last year, DeepMind introduced Genie 2, a model capable of generating “endless” playable worlds—akin to video games that adapt and evolve. Building on this momentum, Google announced the formation of a new specialized team dedicated to developing AI that can accurately simulate physical environments, further hinting at a future where AI-driven interactive worlds become more commonplace.

In essence, these advancements suggest we are on the verge of a new era where AI systems could offering richer, more immersive experiences—potentially transforming everything from gaming and training simulations to real-world robotics and beyond. As these technologies mature, Google’s Veo 3 could very well mark the beginning of a new chapter in the development of truly playable and dynamic world models.