Is AI hurting or helping cold email performance in 2025?

The Impact of AI on Cold Email Effectiveness in 2025: Enhancing or Hindering Outreach?

As we move further into 2025, artificial intelligence continues to revolutionize the way sales and outreach professionals approach cold emailing. One undeniable advantage of AI is its ability to scale personalized messaging, enabling users to craft tailored emails efficiently across large contact lists.

However, a new challenge is emerging. Many users are relying on similar prompts and AI-generated templates, which often result in emails that, while visually impressive and well-structured, tend to blend into the background—ultimately being overlooked or ignored by recipients. This trend raises an important question: does “perfectly crafted” equate to memorable and engaging?

Interestingly, some seasoned marketers are exploring strategies to stand out amidst the AI-generated noise. Incorporating a more authentic, human touch—be it through casual language, genuine humor, or heartfelt storytelling—appears to be making a difference in response rates and engagement.

We’re eager to hear from others in the community: Have you experimented with blending AI-generated content with a humanized tone? What techniques have you found most effective in capturing attention and fostering genuine connections through cold emails? Let’s exchange insights and discover best practices for maximizing outreach success in this AI-driven era.