Could Google’s Veo 3 Signal the Launch of Interactive Global Models?

Could Google’s Veo 3 Mark the Dawn of Fully Interactive World Models?

In the rapidly evolving landscape of artificial intelligence, distinctions between various types of models are becoming increasingly significant. Notably, world models and video generation models serve different purposes—while the former aims to understand and predict the dynamics of real-world environments, the latter focuses on creating realistic video sequences.

Recent developments from Google suggest a bold stride toward the creation of sophisticated world models. The tech giant is working on transforming its multimodal foundation model, known as Gemini 2.5 Pro, into an advanced simulation tool that mimics aspects of human cognition. This move indicates a potential shift from traditional AI models to more dynamic, interactive systems capable of understanding and predicting complex environmental interactions.

Previously, DeepMind introduced Genie 2, a groundbreaking model capable of generating a virtually limitless array of playable worlds. Such innovations highlight an emerging focus within the AI community: building systems that don’t just generate content but also simulate how the physical world unfolds in response to various actions.

Google’s ongoing efforts, including the formation of dedicated teams tasked with developing AI that can accurately emulate real-world physics, suggest that we may be on the cusp of a new era—one where AI-driven world models become integral to applications ranging from gaming to robotics and beyond. The upcoming Google Veo 3 project could well be a pivotal step toward realizing fully interactive, playable virtual environments powered by artificial intelligence.

Stay tuned as these advancements continue to reshape the possibilities within the realm of AI simulation and interactive technology.