AI’s Impact on Fashion Careers: The Timeline of Job Losses in Fashion Photography and Virtual Styling

The Rapid Evolution of AI in Fashion: What You Need to Know

The landscape of fashion photography and styling is experiencing a seismic shift, driven by the rapid advancement of artificial intelligence technologies. What once seemed like distant future concepts are now becoming concrete realities, transforming how brands create and showcase their collections. Let’s take a closer look at the latest developments shaping this new era—focusing on the most recent weeks.

A Timeline of AI Disruption in Fashion

• January 2025: Startup Botika secures $8 million in funding, introducing AI-generated models capable of replacing human photographers for smaller brands instantly. This innovation is revolutionizing the way fashion imagery is produced and reducing reliance on traditional photoshoots. Source

• May 2025: Doji raises $14 million to develop AI-powered avatars that make virtual try-ons highly shareable on social platforms like TikTok, enhancing consumer engagement through social sharing and authenticity. Source

• May 2025: Google introduces “AI Mode,” a new feature enabling virtually try-on services across billions of products—bringing AI-driven customization and visualization to mainstream shopping experiences. Source

• Two Weeks Ago: Alta secures $11 million in funding to launch an all-encompassing AI stylist platform. This tool aims to fully replace human stylists, offering personalized fashion advice powered entirely by AI. Source

• Two Days Ago: FASHN AI releases a high-resolution, hyper-realistic virtual try-on model, capable of generating detailed fashion images without human models—streamlining commercial styling content. Source

• Today: Google Doppl launches, enabling AI to produce animated videos of digital avatars wearing various outfits—a fully automated motion-based virtual