Harnessing AI for Effective Website Revitalization: A Personal Journey

In my recent venture to enhance my corporate website’s content, I turned to artificial intelligence, and the results have pleasantly surprised me. Being a self-proclaimed skeptic regarding the utility of AI, I decided to put my reservations aside and experiment with AI-driven tools for SEO enhancements over the past few months.

The website in question, a modest corporate platform, has been live for a year and belongs to a business I’ve founded. Unfortunately, it had largely sat untouched, featuring only basic pages such as “About Us” and a handful of blog posts that barely made a dent in search engine rankings. My site could hardly be found beyond the second or third page on Google, prompting me to think, “How much worse can it get?” Thus began my AI journey, focusing on straightforward SEO strategies and content generation.

For this undertaking, I utilized the capabilities of ChatGPT and DeepSeek, ensuring I did not engage in any form of plagiarism. Instead of having articles rewritten, I used personal notes and ideas I had previously jotted down to inform the content. With four articles already drafted and a clear outline of topics I wanted to cover, I approached this as a practice run and avoided social media promotion, limiting myself to my small Instagram account throughout the process.

Setting a Clear Plan

Initially, I created a three-month roadmap detailing the number of articles to publish, targeted keywords, and topics for content creation. After a couple of hours of refining my strategy, I was ready to roll. I prepared a comprehensive list outlining each article’s subject, target keywords, relevant categories, and publication timeline.

The content creation phase proved to be somewhat chaotic at first. Neither the AI nor I fully comprehended the desired outcome. This initial misalignment was not the fault of the AI; however, when I asked for a lengthy article, I often received a short, unrefined piece instead. Over time, I learned how to effectively guide the AI to produce more in-depth and professionally written content tailored to my industry. By the end of that week, I had the articles aligned with my initial ideas ready for staggered publication over the next three months.

The Impact of AI on SEO

Within 15 days of publishing, the website began to be indexed, experiencing a minor uptick in visibility, especially on Yandex and Bing, even though Google showed little immediate change. By the 30-day mark, the site had secured