Harnessing AI for Effective Website Content Revitalization: A Personal Journey

As a founder of a corporate website that had seen better days, I recently decided to explore the potential of artificial intelligence (AI) for revitalizing my site’s content, and I have to say, the results have surpassed my expectations.

Initially skeptical about incorporating AI into my workflow, I finally took the leap after months of considering it for basic SEO enhancements. My website, a four-year-old domain that had been mostly inactive since its launch a year ago, contained just a handful of standard pages and five blog posts. Despite attempting to search for my company’s name, the site often failed to appear within the first few pages of Google’s search results. Feeling uninspired, I resolved to experiment with AI to see if it could help boost my online presence.

For my trial, I chose two popular AI tools: ChatGPT and DeepSeek. Importantly, I didn’t simply copy and paste articles for reworking; instead, I crafted a series of notes to kickstart my writing process, accompanying them with existing articles and topics I wanted to explore. Given that I was testing the waters, I opted to forgo any promotional efforts on social media other than my personal Instagram account.

I sketched out a three-month roadmap to guide my content creation efforts, outlining the number of articles to publish, targeted keywords, and relevant topics. In just a couple of hours, I refined this plan until it was robust and actionable. Next, I compiled a detailed content list that included targeted keywords, categories, and publication timelines.

The initial phase of content creation proved to be a bit chaotic. Both the AI and I grappled with clarity on my objectives. If I requested a lengthy article, the output would often come up short in both quality and professionalism. Recognizing this challenge, I learned how to better communicate my needs to the AI, ultimately guiding it to generate content that was not only more extensive but also aligned with the corporate tone I envisioned. By the end of the week, I had a set of articles ready for publication over the next three months, all strategically scheduled.

Within 15 days, I saw the first signs of indexing, though there wasn’t much change on Google initially. However, Yandex and Bing began to show some activity regarding my company’s name. Fast forward to 30 days in, and I had managed to secure the number one spot on both Yandex and Bing for my company name, along with landing