Harnessing AI for SEO: My Journey to Revitalize a Dormant Website

In the realm of digital marketing, skepticism about artificial intelligence (AI) often reigns supreme. I’ll admit, I was once part of that camp, unsure of AI’s true capabilities, especially in the context of enhancing website content. However, after several months of testing, I’ve realized that leveraging AI for minor SEO adjustments yielded surprisingly effective outcomes.

The Backstory

The subject of my experiment was a corporate website I founded four years ago. Originally, the site was rather stagnant, merely hosting basic pages like “About Us” and five blog posts. Even a direct search of the company name yielded disappointing results, barely landing on Google’s second or third pages. I figured it couldn’t get any worse, so I decided to take a leap and explore the potential of AI-driven content and SEO improvements using tools like ChatGPT and DeepSeek.

Developing the Strategy

I began by outlining a three-month roadmap that defined my content creation goals: the number of articles to produce, targeted keywords, and relevant topics. Initially, this process took about two hours, as I continuously refined my strategy to ensure clarity and purpose. By the end, I had a structured plan that included a list of topics aligned with target keywords and publication timelines.

The Content Creation Challenge

The initial stages of content creation were somewhat chaotic. Both the AI and I struggled to find a solid direction. If I requested a 3,000-word piece, I often received an article that barely surpassed 400 words—and it lacked professionalism. I soon learned how to better communicate my expectations to AI, which allowed me to generate articles that met my standards and aligned more closely with my industry voice.

By the week’s end, I had developed a series of articles based on my notes, ready for publication over the next three months. With my website integrated into essential webmaster tools, I began monitoring analytics closely.

Early Results

In just 15 days, the website began to garner indexing attention, albeit with slow and modest movement on Google. However, I noticed a more substantial response from Yandex and Bing, where my company name started to emerge in search results. Within 30 days, I had secured the number one position for my company name on these platforms and even saw my site land on Google’s first page. While the early traffic came mainly from long-tail keywords and phrases, it was a promising sign of progress.

The Rollercoaster Ride