Discovering the Impact of AI Content Revision on My Website’s Performance

In today’s digital landscape, the use of artificial intelligence (AI) in content creation and revision has become a hot topic. As a co-founder of a corporate website that had been somewhat stagnant for the past year, I decided to explore AI to enhance my site’s content and improve its search engine optimization (SEO). Initially skeptical about the effectiveness of AI, I set out on a journey that has far exceeded my expectations.

The Starting Point

My website, a four-year-old domain, was largely dormant, featuring a handful of basic pages and just five blog articles. Despite existing for a year, it struggled to gain visibility, barely appearing on the second or third pages of Google search results. With little to lose, I proposed a simple experiment: employing AI tools, specifically ChatGPT and DeepSeek, to help revamp my content and implement some SEO strategies.

Crafting a Roadmap

I began by drafting a comprehensive three-month roadmap. This included plans for article publication, targeted keywords, and content themes. Within a couple of hours, I transformed my rough notes into a clear and organized roadmap. I also compiled a list detailing potential article topics, target keywords, related categories, and scheduled publication dates.

Navigating Content Creation

The content creation process was initially a challenge. Both I and the AI struggled to align our visions. When I requested a lengthy article, the output often fell short in quality and professionalism, sometimes producing as little as 400 words. However, I gradually learned how to effectively communicate my expectations to the AI, guiding it to generate more substantial articles reflective of a corporate voice. By the end of the week, I had successfully compiled all my target articles, tailored to my specifications and ready for scheduled publication.

The Impact of AI on Visibility

After 15 days, I noticed that my website had started to be indexed, showing some movement in search results particularly on Yandex and Bing. Within 30 days, the site’s visibility improved significantly, reclaiming the top position for my company name on these platforms, and even appearing on the first page of Google. While the early traffic was modest—mostly stemming from long-tail keywords—I felt encouraged by this initial momentum.

As the first month progressed, I continued to monitor the website’s performance. Once buried on the fifth to tenth pages of search results, my site began climbing, showing up consistently in the top results. The journey wasn’t entirely