Enhancing My Website with AI: A Journey of Discovery and Growth

In the ever-evolving landscape of digital marketing, I recently embarked on an experiment that transformed my website’s performance: leveraging Artificial Intelligence (AI) for content revision and SEO enhancement. Initially skeptical about the capabilities of AI, I decided to immerse myself in this technology to see if it could truly bring my dormant website to life.

The Experiment Begins

My website, a corporate entity I founded, had been live for just over a year but had languished without significant attention. It contained only a handful of basic pages like “About Us” and five blog posts, but it barely made a mark on search engines—hardly making it to the second or third page of Google results for my company’s name. Frustrated by its underperformance, I thought to myself, “What do I have to lose?” and began to explore AI tools for SEO optimization and content creation.

Choosing platforms like ChatGPT and DeepSeek, I aimed for a straightforward approach. Rather than copying existing content, I utilized my notes and the few articles I had written to inspire new ideas. This initial phase was solely a personal experiment; I refrained from amplifying my efforts through social media, relying instead on a modest Instagram account.

Laying the Groundwork

To kick off the process, I crafted a three-month roadmap detailing how many articles I would publish, the keywords to target, and potential topics. After adjusting my plans over the course of a couple of hours, I established a clear strategy. I organized everything from topic ideas to publication dates, ensuring I had a comprehensive plan in place.

However, the content creation phase was challenging. Both AI and I seemed to struggle with clarity regarding what I wanted. Although it was not necessarily a flaw of the AI, I faced difficulties directing it to produce articles of adequate length—initial drafts often fell short at around 400 words. Gradually, I learned how to guide the AI to deliver more substantial content, aligning its writing style with a professional tone suitable for my industry. By week’s end, I managed to compile an array of articles crafted based on my insights, ready for publication over the next few months.

Observing the Impact

To my surprise, after just 15 days, the website began to be indexed, even if not significantly on Google. However, I noted some movement on Bing and Yandex, with my company name making subtle gains. Within 30 days,