Exploring the Power of AI in Website Content Revitalization

As a founder of a corporate website that had been relatively dormant for the past year, I recently embarked on an exploratory journey using AI to enhance my site’s content. Initially skeptical about the effectiveness of AI in content creation, I took the plunge to investigate its potential for optimizing my website’s SEO.

The Background

The website, which has been in existence for four years but was only operational for one, contained just a handful of pages—mostly basic information about our company. Despite my efforts, it hardly featured in search engine results, barely making it to the second or third page on Google. Recognizing the need for improvement, I decided, “How much worse can it get?” and turned to AI for assistance.

I chose to work with ChatGPT and DeepSeek, focusing on SEO enhancements and content generation. Importantly, I did not simply prompt the AI to rewrite existing articles. Instead, I drew from my own notes and themes I wanted to explore, structuring a roadmap for content improvement over the next three months.

Setting the Course

My initial goal was to strategize the publication of articles, target specific keywords, and outline relevant topics. After a couple of hours of tweaking my plan, I established a comprehensive content schedule that included topics, target keywords, and publication dates.

Despite my careful planning, content creation proved to be challenging at the start. Both AI and I struggled to find a cohesive direction. When I requested lengthy articles, the output often fell short—sometimes lacking professionalism and coherence. It became clear that I needed to refine my prompts to encourage more detailed, industry-specific articles. By the end of the week, however, I had a solid set of articles ready for future publication based on my guidelines.

Notable Progress

Within just 15 days, my website began to be indexed, albeit with slow results on Google. However, I’ve observed some traction on Yandex and Bing for my company name. By the one-month mark, I achieved the top position for my brand on these search engines while also breaking into the first page of Google. Though the traffic from Long-Tail Keywords was modest, it was an encouraging start.

To put things into perspective, in the beginning stages, my website ranked between the fifth and tenth pages on Google, and the third and fifth pages on Bing and Yandex. However, after an initial dip in rankings during the second month, the website rebounded and began