Transforming My Dormant Website with AI: A Journey to Revitalization

As the founder of a corporate website that had been almost stagnant for over a year, I recently embarked on an experiment involving artificial intelligence (AI) for content revision and SEO optimization. I must confess that I was initially skeptical about the effectiveness of AI in this context. However, my curiosity pushed me to give it a try, and the results exceeded my expectations.

Background of the Project

I was working with a four-year-old domain that had seen little action, containing only basic pages like “About Us” along with five blog posts that barely showcased my company even when searched by name. The goal was simple: to breathe new life into this underperforming site through AI-driven enhancements. Thus, I turned to tools such as ChatGPT and DeepSeek for assistance in producing SEO-friendly content.

Laying the Groundwork

To kick off the project, I devised a three-month roadmap outlining my content strategy, targeting keywords, and publication timelines. After spending a couple of hours refining this plan, I established a clear list of topics and details on what I wanted to achieve.

Initially, the content creation process proved challenging. Neither I nor the AI understood fully what I needed. There were times I would request a lengthy article, only to receive short, unprofessional content. But through trial and error, I learned how to effectively communicate with the AI, prompting it to produce more comprehensive articles aligned with the corporate tone I desired. By the end of the week, I had a collection of well-structured pieces ready for publication.

Monitoring Progress

With my website now equipped with fresh content, I decided to monitor its indexing status across major search engines. Within just 15 days, I saw my site starting to be indexed, particularly in Yandex and Bing, while Google remained quiet. Fast forward to 30 days, and my website had skyrocketed to the first page of both Yandex and Bing searches for my company name, even securing the top spot on the latter.

More encouragingly, I began to attract visitors via long-tail keywords and related search terms—though they were modest, it marked a promising start.

The Ups and Downs

After the initial month, my website began appearing in Google search results, moving from the fifth to the tenth page. The second month, however, was a roller coaster. Initially, my rankings took a significant hit, but after a week, my website re-em