Harnessing AI for Website Content Revitalization: A Personal Journey

In the ever-evolving digital landscape, the use of artificial intelligence (AI) in content creation and search engine optimization (SEO) has sparked both excitement and skepticism. Recently, I embarked on an experiment to breathe new life into my corporate website using AI tools, and the results have exceeded my expectations.

Let me start by sharing a little background— I founded a corporate website that has been live for about a year. Despite being operational, the site had been rather stagnant, sporting only a handful of basic pages like “About Us” and a mere five blog entries. My web presence barely registered on Google’s radar, often landing in the depths of the second or third search result pages. Frustrated yet eager to explore options, I decided to conduct a trial using AI for some basic SEO enhancements and content creation.

I opted to work with ChatGPT and DeepSeek, and I approached the task with an open mind despite my initial skepticism about AI capabilities. Importantly, I didn’t intend to simply rehash existing content; instead, my plan was to leverage AI to aid my writing process. Armed with a few notes and some already drafted articles, I sketched a roadmap for my content strategy over the next three months, focusing on keyword targeting and topic selection.

As I delved into content creation, I encountered a few hurdles at first. Both the AI and I seemed to struggle with direction, resulting in initial articles that were far from satisfactory in terms of length and professionalism. However, with a bit of experimentation, I learned how to refine my requests to the AI. Eventually, I managed to produce comprehensive articles that not only aligned with my vision but also adhered to the industry’s professional tone.

Fast forward to a few weeks into the process: within 15 days, my efforts began to pay off, with my website getting indexed. While there wasn’t an immediate improvement on Google, I observed activity on Yandex and Bing, where my company name started to gain traction. In just 30 days, I saw my website climb to the top spot on both platforms and venture onto the first page of Google search results. Although the initial traffic was moderate, primarily from long-tail keywords, it was a promising sign.

By the end of the first month, the website positioned itself better on Google, moving from the obscurity of the 5th to 10th pages to visibility on the first three pages of search results.