Revitalizing a Dormant Website with AI: A Journey into Content Creation and SEO

In the realm of digital marketing, skepticism often accompanies new technologies, especially artificial intelligence. As a founder of a corporate entity with a four-year-old online presence that had barely taken off, I decided it was time to shake things up. My WordPress site, initially stagnant with just a handful of pages and blog posts, was ready for a transformation. After months of contemplation, I ventured into using AI tools for SEO enhancement and content development. The results have amazed me.

Taking the Plunge

Initially, I was hesitant about using AI for improving my website. However, I realized that given my site’s underwhelming performance—falling to the 2nd or 3rd pages of search results even for my own company name—there was little risk in trying something new. My chosen AI tools, ChatGPT and DeepSeek, were meant to assist in content generation without compromising originality. Instead of simply having them rewrite existing materials, I leveraged my initial notes and the few articles I had, allowing these tools to take my insights and expand upon them.

With a clear roadmap in mind, I allocated three months to refine my website. This plan included a structured timeline for publishing articles, targeting specific keywords, and identifying relevant topics. In just two hours of adjustments, I had a solid framework ready to implement.

Navigating Content Creation

The first hurdle was figuring out how to effectively communicate my requirements to the AI. My initial attempts resulted in short, unpolished articles that strayed far from my expectations. It became evident that crafting quality content required experimentation and refinement. I learned to instruct the AI to generate longer, more in-depth articles with a professional tone that resonated with my industry.

By the week’s end, I had a roster of articles ready for scheduled release over the next three months, all aligned with my strategic goals. My website was registered with key webmaster tools, and the analytics tracking was set up to monitor progress.

Tracking the Progress

Within 15 days, there were signs of life as the website began to be indexed. While Google’s responses remained sluggish, there was noticeable movement in Yandex and Bing’s search results for my company name. Fast forward to 30 days, and my site had climbed to the number one spot on Yandex and Bing for branded searches and first-page visibility on Google.

Although not groundbreaking, I began receiving traffic from latent semantic indexing