Report reveals that AI can make people more valuable, not less – even in the most highly automatable jobs

The Positive Impact of Artificial Intelligence on Employment: Insights from PwC’s 2025 Global AI Jobs Barometer

A recent report by PwC sheds light on the evolving relationship between Artificial Intelligence (AI) and the job market, challenging the long-held belief that automation diminishes human value in the workplace. The 2025 Global AI Jobs Barometer, compiled after an extensive analysis of nearly one billion job postings, reveals eye-opening findings about how AI is enhancing employment opportunities even in roles traditionally viewed as highly automatable.

Key Findings from the Report

1. Boost in Revenue and Wages

Industries most susceptible to AI integration have experienced a remarkable threefold increase in revenue growth per employee. In addition to this financial benefit, wages in these sectors are outpacing national averages, rising at double the rate. This indicates that companies harnessing AI are not only increasing productivity but also rewarding their workforce more significantly.

2. Premium for AI Skills

The demand for AI competencies has created a substantial financial incentive for professionals. Workers possessing AI-related skills are enjoying an impressive wage premium of 56%, a notable increase from 25% just last year. This surge highlights the growing emphasis on AI proficiency across various job roles and sectors.

3. Enhanced Value in Automatable Jobs

Interestingly, even positions deemed “highly automatable” are witnessing a rise in value. Rather than eliminating jobs, AI is transforming them, augmenting the skill sets required and providing opportunities for growth and advancement.

4. Rapid Evolution of Required Skills

The report also notes that the skill sets associated with roles impacted by AI are evolving at a staggering pace—66% faster than their counterparts. This rapid change underscores the importance of adaptability and continuous learning for the modern workforce as they navigate the increasingly AI-driven landscape.

Conclusion

The findings from PwC’s report challenge the narrative that AI threatens employment. Instead, they reveal a scenario where Artificial Intelligence enhances the value of workers, drives economic growth, and reshapes the demand for skills across various industries. As we move forward, embracing AI as an ally rather than a competitor will be crucial for both individuals and organizations aiming to thrive in an evolving job market.

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