Seeking Guidance on SEO for a New Website

Hello everyone,

I find myself on an exciting yet challenging journey into the world of Search Engine Optimization (SEO), Google Ads, and performance marketing. Recently, a friend of mine, who operates a business that manufactures commercial kitchen equipment, approached me with an opportunity. He has developed a new website in HTML but has yet to launch it. He is looking for my assistance in optimizing it for search engines.

My friend has specific goals; he wants his website to rank at the top for keywords such as “commercial kitchen equipment manufacturer” and “mid-day meal equipment.” However, he prefers not to be involved in the details of the SEO process. While I am enthusiastic about the project, I can’t help but feel that I may not be ready to take on this responsibility, given my limited knowledge in the field. Nonetheless, the advancements in AI tools could potentially guide me from the initial research to the final results.

I am reaching out to this community for advice on how to approach this project. What are effective strategies for optimizing a new website for search engines? How can I ensure that I am setting the foundation for good SEO practices, even as a beginner? Any tips or resources you could share would be greatly appreciated.

Thank you for your support!