Navigating the Challenges of Performance-Based SEO Proposals

Recently, I encountered a perplexing situation with a potential client that raised some important questions about the nature of SEO and performance-based marketing. The lead in question posed an intriguing proposal: “Can you manage our SEO marketing under an engagement model where you receive 5% of the sales you generate?” However, this particular client was in the pre-revenue stage, raising immediate concerns about the feasibility of such an arrangement.

After careful consideration, I firmly stated, “Not possible.” But was this the right move?

The core of this request seemed to hinge on an unrealistic expectation. Here was a pre-revenue company expecting me to develop a comprehensive content strategy, create engaging content, handle SEO efforts, distribute materials, generate leads, and drive conversions—only to depend on their internal team’s ability to close those deals. The thought of receiving a mere 5% from uncertain sales felt more like a gamble than a viable business partnership.

While my initial reaction leaned toward frustration, it’s crucial to remain composed and professional in these situations. I wonder, have you ever faced similar requests? How do you navigate these conversations? Is there a strategy to convert such leads into fruitful partnerships, or are they better left untouched?

Let’s consider the scenario: imagine dedicating two months of hard work only for the client to decide not to continue with the product or to switch to a different partner. The potential for frustration is high, and it leads to the poignant question: Why invest time and effort into these uncertain arrangements when one could potentially launch their own SEO content website or blog and explore affiliate marketing strategies?

In conclusion, while performance-based offers may appear enticing at first glance, it’s essential to evaluate their practicality, especially with pre-revenue clients. Establishing clear expectations and working with partners who understand the value of your expertise is paramount. As you cultivate your business, it can be beneficial to weigh the potential for growth against the risks involved in such uncertain engagements.