Unlocking B2B YouTube Content Ideas: A Comprehensive Guide

In the evolving landscape of B2B content marketing, video is quickly becoming an indispensable asset for 2024. If you’re in the trenches of content creation, you’re likely hearing your managers emphasize the need for a robust YouTube presence. Having helped several B2B YouTube channels flourish and auditing various platforms, I’ve gathered some effective strategies for generating fresh content ideas without getting bogged down by lengthy Gong calls or customer feedback sessions.

Harnessing the Power of YouTube Engagement

One of the most effective ways to spark content ideas is to delve into the popular YouTube channels that align with your niche. Follow these steps:

1. Follow Leading B2B Influencer Channels

Channels such as Ahrefs, HubSpot, WPBeginner, Brian Dean, Chris Walker, and Adam Erhart serve as invaluable resources for both engagement insights and content inspiration. Be sure to subscribe and enable notifications to capture the latest updates promptly.

2. Analyze Trending Videos

Focus on videos that have garnered significant engagement within the past year. This will provide you with insights into what resonates with viewers.

3. Dive into the Comment Sections

Utilize the search function to sift through comments and find recurring questions. These queries can be goldmines for your next video topics, representing long-tail opportunities that cater directly to your audience’s interests.

4. Ideate Based on Insights

Turn the discovered questions into brainstorming sessions for video topics that fulfill your audience’s needs while aligning with your channel’s objectives. You might even consider leveraging AI tools like ChatGPT or Gemini for additional inspiration.

Expanded Outreach

Don’t limit your research to YouTube. Popular LinkedIn accounts and relevant Subreddits can also provide insights into the conversations occurring in your target audience’s realm. Engage with these platforms to identify video ideas rooted in real dialogues.

Conducting Competitor Analysis with SEO Tools

Leveraging SEO tools such as Ahrefs or Semrush can be a game changer in your content strategy. Here’s how you can perform a competitor analysis:

Step-by-Step Process

1. Input the domain of a well-established competitor in your industry into the SEO tool.
2. Navigate to the ‘Organic Research’ section.
3. Apply an Intent filter, focusing on ‘Informational’ queries.
4. Set a SERP Features filter for ‘Video Carousels.’
5. Deselect all other SERP Features