Achieving 1200 Pageviews per Article: Strategies for Success
Setting ambitious goals can be both exciting and daunting, and this year, I’ve been tasked with an intriguing challenge: achieving an average of 1200 pageviews per article within the first 90 days of publication. This target not only pushes the limits of our content marketing efforts but also opens the door to innovative strategies that could elevate our outreach and engagement.
To tackle this objective, I’ve been employing a variety of strategies, which I believe are core to maximizing our article performance. Here are the key initiatives I’ve implemented so far:
Key Strategies for Increasing Article Pageviews
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Engaging Freelancers: I’ve been collaborating with freelance writers who have established followings. Their networks naturally contribute to increased pageviews, as they bring their audience along when they share their contributions.
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Leveraging Newsletters: Regularly updating our existing subscriber base through informative newsletters has proven effective. This direct line of communication keeps our audience engaged and encourages them to visit our latest articles.
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Optimizing Social Media: Both organic and paid social media posts have become crucial in our promotion strategy. By strategically sharing our content across platforms, we can tap into broader audiences and inspire shares.
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Backlink Partnerships: Developing relationships for backlink collaborations has helped us reach new readers. When content partners link to our articles, it boosts our visibility and credibility.
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Employee Advocacy: Encouraging our team to share content within their own networks, whether through incentivized programs or simply fostering a culture of sharing, has yielded positive results in increasing readership.
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Linking to High-Performing Content: I’ve been making it a point to include links to new articles within older, high-performing posts. This not only keeps the flow of traffic consistent but also builds context for our readers.
While these tactics have formed the backbone of my current approach, I’m eager to explore additional ideas and insights from the content marketing community. What strategies have you found effective? How can we further enhance our efforts to meet this ambitious goal?
I appreciate any thoughts or suggestions—collaboration is key in driving success, and I look forward to your valuable input!
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